The veritable tangle of distribution networks that drive consumers to book hotels is complex to say the least. Besides your own website(s), there are online travel agencies, GDS, consumer review sites, general travel websites, airline sites, search engines, promotional portals, trip planning sites and hundreds of niche sites for specialized travel. The issues involve technology, connectivity, revenue management, sales, marketing, distribution management, operations and the costs continue to grow. Hospitality owners and managers strive to understand this environment well in order to take advantage of the opportunities and reduce their risks. This book explains the elements of distribution and helps put forth some methodology to build distribution strategies for hospitality organizations. We all have a lot to learn as this topic is a dynamic one. Please share your comments and your experiences about hospitality distribution.